"Discovering Worldwide Business Opportunities"
GMPSO OVERVIEW
What is the Global Market Potential System Online (GMPSO)?
The GMPSO is an online strategic planning management tool to help you identify worldwide business opportunities.
It is a tool designed to help the user identify high potential country markets for selected products or services. The GMPSO will enable the user to conduct a situation analysis of a company, identify global market opportunities, and select best markets.
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Background
The GMPSO is based on the Global Marketing Management System (GMMS) book previously published by Pearson Education, Inc. It is the result of 25 years of international marketing research and analysis, teaching and testing the system with companies interested in marketing their goods or services abroad. Many students, company executives, and international business practitioners and consultants have been involved in and have successfully used the system to assist companies with international development goals and objectives.
The Online System
The system includes two phases:
Phase 1: Company Situation Analysis
The situation analysis (Phase 1) determines the company’s current position vis-à-vis international markets. Based on analysis and evaluation, a report is presented to the company outlining key steps, recommendations, and an estimate of potential benefits.
Phase 2: Global Market Search: Determining Global Market Opportunities
The purpose of global market search (Phases 2) is to design and execute a plan to identify countries with the greatest market potential for the company’s products or services.
The final goal of this phase is to identify the best country market based on key macro, micro, and accessibility criteria.
Why Use the GMPSO?
The Global Market Potential System Online is:
- User friendly (need basic computer skills only; detailed instructions are provided to guide you in completing the process)
- Interactive and integrative (you can do it independently or as a member of a team).
- Cognitive and experiential (hands-on)
- Resourceful and innovative (up-to-date web sites and targeted resources are included for each phase)
- Multidimensional (it can be used for global, regional and individual country markets)
The GMPSO has the most up-to-date resources and helps with organizing your information into a comprehensive report.
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About the Author
Basil J. Janavaras
Dr. Basil J. Janavaras (www.business.mnsu.edu/basilj) is a professor of International Business, author, researcher and consultant. He has lectured is the U.S. and abroad, including the former Soviet Union, Austria, Canada, Greece, Hungary, Poland, Taiwan and other Asian countries. He has assisted several public institutions and small and mid-sized companies with their efforts to internationalize. He is the author of the Global Marketing Management System book previously published by Pearson Education, Inc.
Janavaras is Professor of International Business, Department of Marketing and International Business at Minnesota State University, Mankato, MN and an adjunct faculty at the University of St. Thomas, Master of International Management program, St. Paul, MN. In addition, he served as chairperson and Director of the International Business Institute at Minnesota State. He has also served as director of International Business Studies, Master of International Management (MIM) program, Graduate School of Business, University of St. Thomas (UST), St. Paul, MN, USA. He also taught courses as an adjunct faculty member for the UST Division of Business.
He is the founder, president and CEO of Janavaras & Associates International, Inc. (JAI), a global management training and consulting firm (www.janavaras.com), and co-owner of Odyssey Gifts (www.odysseygifts.com), a family owned retail chain of better quality gifts and collectibles.
He serves on the board of directors and is a member of several academic and professional business organizations, including the American Marketing Management Association, The Academy of International Business, the U.S. Dept. of Commerce Minnesota District Export Council, the Minnesota World Trade Association, the Minnesota International Center, St. Paul/Minneapolis Committee on Foreign Relations. He is listed in several editions of Who’s Who.